Best Preparations of MKT-101 Exam 2022 Marketing Cloud Consultant Unlimited 133 Questions [Q45-Q68]

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Best Preparations of MKT-101 Exam 2022 Marketing Cloud Consultant Unlimited 133 Questions

Focus on MKT-101 All-in-One Exam Guide For Quick Preparation.

NEW QUESTION 45
The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named “Pref1-Tech” How can this process be automated?

Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter

Add the Pref1-Tech Data Filter to an Automation

NEW QUESTION 46
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

Use Query Activities

Use Drag and Drop Segmentation to create data filters

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

NEW QUESTION 47
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

The option to convert a qualified Lead to a Contact.

Flexibility to wait based on duration or a specific time.

Native execution of a Server-side JavaScript activity.

The ability to send an email to a Salesforce audience.

NEW QUESTION 48
Which statement regarding editing an email template is true? (Choose 2) *****

Updating an email to reflect changes made in its template can be done in the email properties

Changes to a template cannot be made once it is saved in the application

Changes to a template are automatically inherited in emails built from that template

A template does not automatically affect emails created from that template

NEW QUESTION 49
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

Report activity that generates Recent Send Summary report > Report delivered directly to FTP

Extract activity of Tracking Extracts that combines data into required file > Transfer activity

Query activity to pull data view information > Extract activity of data extension > Transfer activity

Extract activity of data view tables > Query activity to create the required file > Transfer activity

NEW QUESTION 50
When does the validation of email address occur when using a data extension?

Done at the time of Import

Done at the time of Send

Done when admin refreshes it

Done when subscriber updates profile in the profile center

NEW QUESTION 51
Northern Trail Outfitters imports an encrypted file of its subscribers’ favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

Manage Files in File Transfer.

Configure Field-Level Encryption in import file.

Specify character encoding in import file.

NEW QUESTION 52
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

My Tracking

My Reports

Tracking Extract

Data Views

NEW QUESTION 53
How do you add a contact in contact builder?
Choose 2

Import to MyLists

Import to All Subscribers List

Import to DE

Add manually to All Subscribers

NEW QUESTION 54
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Send both email and SMS to ensure subscribers get NTO’s messages.

Create one Entry Source for each messaging channel.

Ensure source channel Is available in subscriber data.

NEW QUESTION 55
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

Import File

Data Extract

SQL Query

Filter

NEW QUESTION 56
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

Refresh the data filter

Add to Data Extension

Send the email via Triggered Send

Add a new subscriber to a list

NEW QUESTION 57
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

All Subscribers, since these are synchronized in real time

Import from Salesforce Report in Automation Studio

Event Data from the Entry Event in Journey Builder

Synchronized Data Extensions with a filter

NEW QUESTION 58
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

Create a list of inactive subscribers and suppress them from campaigns.

Remove inactive subscribers from the target population.

Create a re-engagement campaign for all subscribers asking to opt-in again.

Create a re-engagement campaign for inactive subscribers asking to opt-in again.

NEW QUESTION 59
A customer wants to display a subscriber’s first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won’t be used in the send definition.
Which option should be in this scenario?

Personalization strings

Guide Template Language

SQL Query

AMPscript

NEW QUESTION 60
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within content slot?

Under user permissions, select limited template access.

Configure Content Blocks to only be usable within approved templates.

Configure restrictions within a Content Area for approval block types

NEW QUESTION 61
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line?
Choose 2 answers

Split the audience equally and configure a holdback population for a control.

Split the audience equally and automatically choose the winning path based on Open Rate.

Split the audience equally and wait at least seven days to select a winner.

Split the audience equally and manually choose the winning path based on Email Engagement Stats.

NEW QUESTION 62
Northern Trail Outfitters imports an encrypted file of its subscribers’ favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

Manage Files in File Transfer.

Configure Field-Level Encryption in import file.

Specify character encoding in import file.

NEW QUESTION 63
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?

Entry Source Data Extension

Contact Configuration

Data Designer

Data Relationships

NEW QUESTION 64
NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

Email Address

Loyalty Member Status

Loyalty Member ID

Full Name

NEW QUESTION 65
Identify the best practices for interacting with potential and active subscribers. (Choose 3)

Buy email lists

Permission is specific to an address even if you know others.

Opt-in via SMS in not Opt-in via email (And vice versa)

Opt-ins are brand specific, don’t share with other brands.

In store loyalty programs

NEW QUESTION 66
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers

NEW QUESTION 67
How is Primary Key used?

Primary Key is used when defining a Send Relationship

Primary Key is the unique value to identify a subscriber

Primary Key identifies a row or a field in a data extension as unique

Primary Key prevents data from being overwritten in a data extension

NEW QUESTION 68
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

Platform Events API

Data View Export with every send

Data Retrieves on the Send Object

Event Notification Service

Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Message Testing, Delivery, and Email Marketing Best Practices
Topic 2	Introduction to Salesforce Marketing Cloud Summary
Topic 3	Subscriber and Data Management Analytics and Troubleshooting
Topic 4	Email Message Design and Creation Marketing Automation

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Salesforce MKT-101 Exam Syllabus Topics:

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