Prepare for your exam certification with our Pardot-Consultant Certified Salesforce [Q136-Q152]

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Prepare for your exam certification with our Pardot-Consultant Certified Salesforce

Free Salesforce Pardot-Consultant Exam 2023 Practice Materials Collection

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NEW QUESTION 136
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

Run an automation rule for each user in the Chicago Sales User Group to “Assign prospect to user” based on the criteria “Prospect form :: -Any- :: Was completed successfully” AND “Prospect List :: is member of :: Chicago Event” > Import prospects and add them to the “Chicago Event” list

. A Import prospects and add to “Chicago Event” list > Run an automation rule to “Assign prospect to user in group” based on the criteria “Pardot form :: -Any- :: Was completed successfully” AND
“Prospect List :: is member of :: Chicago Event”

Run an automation rule to “Assign prospect to user in group” based on the criteria “Pardot form :: – Any- :: was completed successfully” AND “Prospect Event :: is :: Chicago Event” > Import prospects and add them to the “Chicago Event” list

NEW QUESTION 137
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

Make a suppression list for the program.

Make a repeating engagement program.

Make a recipient list for the program.

Make a segmentation rule for the program.

NEW QUESTION 138
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as “Satisfied.” Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

NEW QUESTION 139
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Set the intern up in the Default ‘Marketing’ User Role

Set the intern up in the Default ‘Marketing Intern’ User Role

Create a Custom User Role with only the options to ‘view’ lists and ‘view’ emails selected

Create a Custom User Role with only the options to ‘view’ & ‘edit’ lists and ‘view’ emails selected

NEW QUESTION 140
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

NEW QUESTION 141
LenoxSoft’s corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

NEW QUESTION 142
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Kiosk/Data Entry Mode

ReCAPTCHA

“Not you?” Link

Progressive Profiling

NEW QUESTION 143
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

NEW QUESTION 144
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect’s audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the future?

Use the “Forward to a friend” variable tag in Pardot emails

Enable Kiosk mode on the Pardot form

Enable the Pardot account setting “Prevent Cookie Crossing”

Enable the “Not You?” link to display on the Pardot form

NEW QUESTION 145
LenoxSoft wants to implement a form to be used in multiple places on their website, including their “Contact Us” page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?

Create a Pardot-hosted form and host it on a separate “Contact Us” landing page.

Create a Pardot-hosted form and place it on the website using an iframe.

Create a form handler and enable data kiosk entry mode.

Create a form handler to link to an existing form on the website.

NEW QUESTION 146
Which activity appears on a prospect’s record when they submit a Pardot form named ‘Contact Us’ that resides on a Pardot landing page?

Pardot Successfully submitted the “Contact Us” landing page and form

Pardot Successfully submitted the “Contact Us” form

Nothing will display

Pardot Successfully submitted the “Contact Us” landing page.

NEW QUESTION 147
Can Email Preference Center demand for logging in

True

False

NEW QUESTION 148
How many automation rules can you have

Always 100

Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

NEW QUESTION 149
“A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

Prospect was deleted by a user

Prospect unsubscribed from an email

Prospect replied to an email

Prospect viewed a landing page

NEW QUESTION 150
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field “Contract” which contains the value “Renewed” for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: – Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status – Sends a series of reminders to Prospects who have NOT yet renewed – Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of “Add to List” and an action of “Notify assigned user.”

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of “Notify assigned user” at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of “Add to list” and an action of “Notify assigned user.”

NEW QUESTION 151
There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can’t create more than one Scoring Category in this edition

True

False

NEW QUESTION 152
What would an Administrator set up to have a document automatically download after a successful form completion?

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled “Redirect the prospect instead of showing the form’s Thank You Content.”

Redirect the prospect directly to the URL of the content by checking the box labeled “Redirect the prospect instead of showing the form’s Thank You Content.”

Create an email template that includes a link to your document. On your form, add a completion action to “Send autoresponder email” and select the email template that includes the document.

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