122 Q&As in UPDATED Marketing-Cloud-Personalization Exam Questions Certification Test Engine to PDF [Q16-Q39]

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122 Q&As in UPDATED Marketing-Cloud-Personalization Exam Questions Certification Test Engine to PDF

Get The Important Preparation Guide With Marketing-Cloud-Personalization Dumps

Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Segmentation	18%	– Journey Builder segment listener – Segment rules and filters – Export segments – Goals and reporting
Topic 2: Setup & Administration	6%	– User attributes and identity system – Initial platform setup
Topic 3: Sitemap	18%	– Content zones – Web SDK implementation – Unified customer profile – Catalog and page mapping
Topic 4: Solution Overview	16%	– Real-time Interaction Management (RTIM) value and use cases – Core components and terminology – Marketing Cloud Personalization fundamentals
Topic 5: Einstein Capabilities	10%	– Einstein recipes – Ingredients and recommendation tuning
Topic 6: Data Integration	14%	– Data flows in and out of Marketing Cloud Personalization – Salesforce Connector – Event API – ETL feed system
Topic 7: Activation	18%	– Server-side campaigns – Email and mobile campaigns – A/B Testing

NEW QUESTION 16
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Einstein content recommendation

Banner with CTA

Infobar with CTA

Einstein product recommendation

NEW QUESTION 17
How often does interaction studio poll the sftp for new files for ingestion?

Immediately

Hourly

Daily

Every 15 minutes

NEW QUESTION 18
What is the maximum number of user attributes you can setup per dataset?

100

250

500

NEW QUESTION 19
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Developer tools

Force SDK URL

Campaign Debugger

Inject SDK

NEW QUESTION 20
What would a marketer include if they want to ensure they display recommendations from more than one category?

Variation

Exclusion

Ingredient

Booster

NEW QUESTION 21
Which three components of a recipe are optional when configuring a new algorithm?

Decisions

Ingredients

Variation

Boosters

Exclusions

NEW QUESTION 22
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?

30 Seconds

30 milliseconds

1 second

1 minutes

NEW QUESTION 23
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A/B testing

Rule based testing

Time based testing

Variation testing

NEW QUESTION 24
What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

NEW QUESTION 25
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to include built-in fields on a segment export

The option to send segment data to Marketing Cloud

NEW QUESTION 26
What two fields can a web developer specify for defining a Content Zone?
Choose 2 answers

The CSS selector of the DOM element.

The associated page type

The dimensions of the Content Zone.

The name of the Content Zone.

NEW QUESTION 27
What are two ways to populate the Marketing Cloud Personalization catalog?

Email Pixel

Third-party Integration

ETL Feed

Web SDK

NEW QUESTION 28
What are the three ways segments are used in Interaction studio?

Set goals and filters

Targeting for campaigns

Creation related lists within salesforce CRM

Analytics, trends and engagement

Recommending products

NEW QUESTION 29
In which two locations in the pageType definition can a developer pass in attributes?

Listeners

cashdom

Ismatch

onActionEvent

NEW QUESTION 30
What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

NEW QUESTION 31
Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

NEW QUESTION 32
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

Immediate

Immed

NEW QUESTION 33
What are the components of an Marketing Cloud Personalization web campaign?

Email capture, homepage, and product requisite

Affinity, infobar, and attribution window

Configured recipe, visitor profile, and content window

Experience, template, and content zone

NEW QUESTION 34
When using B2B Detect, which two options are valid account origins?

IP address

Time of day

Customer date of birth

Account Domain

NEW QUESTION 35
How does a marketer perform an A/B test in Web Campaigns?

Create multiple events

Create multiple web templates

Create multiple web campaigns

Create multiple experiences

NEW QUESTION 36
A brand wants to do an ad-hoc export of a segment. What option could they use?

The export segment functionality via CSV format

The export segment functionality to Amazon S3

The export segment functionality via the SOAP API

The export segment functionality via JSON payload

NEW QUESTION 37
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A/B testing

Rule based testing

Time based testing

Variation testing

NEW QUESTION 38
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer’s experience?

Rule-based targeting

Open time email

Surveys

A/B testing

Rule-based targeting in Marketing Cloud Personalization allows marketers to define specific criteria or rules that determine which content or experiences are delivered to individual customers. This enables a higher level of personalization compared to sending generic email blasts.
Here’s how rule-based targeting can improve the customer’s experience:
* Personalized content:By setting rules based on customer attributes, behavior, or preferences, marketers can ensure that emails contain relevant content that aligns with the customer’s interests. This could include product recommendations, targeted promotions, or content related to their past interactions.
* Segmentation:Rule-based targeting allows for the creation of dynamic segments based on various criteria. This ensures that customers receive emails tailored to their specific needs and preferences, rather than generic messages intended for a broad audience.
* Improved engagement:When emails are personalized and relevant, customers are more likely to engage with them, leading to higher open rates, click-through rates, and conversions. This fosters a stronger customer relationship and increases the effectiveness of email marketing campaigns.
Why not the other options:
* B. Open time email:Open time email optimizes email send times based on when a customer is most likely to open them. While this can improve deliverability, it doesn’t directly address the issue of personalization.
* C. Surveys:Surveys can collect valuable customer feedback but don’t directly personalize email content.
* D. A/B testing:A/B testing compares different versions of an email to see which performs better. While useful for optimization, it doesn’t inherently guarantee personalized content.
Salesforce Marketing Cloud References:
* Create and Manage Rules:This documentation explains how to create and manage rules in Marketing Cloud Personalization, which form the basis of rule-based targeting. Link to document [invalid URL removed]
* Targeted Emails:This resource provides information on how to create targeted email campaigns using rule-based personalization. Link to document [invalid URL removed] By implementing rule-based targeting, marketers can ensure that emails are personalized to each customer’s interests, leading to a more engaging and satisfying experience.

NEW QUESTION 39
Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

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